@ your library^® campaign

The three core messages and the campaign aims, taken from the IFLA website, are reproduced below.

There are three core messages to The Campaign for the World's Libraries, modeled after the messages of the U.S. campaign. They are:

• Libraries are changing and dynamic places.
• Libraries are places of opportunity.
• Libraries bridge the world.

Through the consistent delivery of these key messages, the campaign aims:

• to raise awareness about the variety of programs and services offered;
• to increase use of libraries at schools, at colleges and universities, in government, at work, and in daily community life;
• to increase funding for libraries;
• to involve librarians as stakeholders on public policy issues such as intellectual freedom, equity of access and the "digital divide;"
• to encourage librarianship as a profession.

Source: The campaign for the world's libraries. Retrieved 22 March 2006.

The Australian Library and Information Association has signed the International Registered Trademark Agreement and is part of the worldwide campaign.

Most Australian state libraries have signed up to the @ your library^® campaign through CASL and some of their websites are listed below.

Guidelines for correct use of the @ your library^® logo
The @ your library^® logo is an international registered trademark so there are specific guidelines about how you can use this logo on promotional material.

• download the logo.
• use the words exactly as they are trademarked ie '@ your library^®'
• do not change the word 'library' to anything else - '@ your resource centre' is incorrect
• do not insert any words between 'your' and 'library' - '@ your school library' is incorrect
• always include the ® symbol following '@ your library^®'

More detail about these guidelines are available here.

International @ your library^® websites
American Library Association
International Federation of Library Associations

@ your library^® sites in Australia
New South Wales
Victoria
Queensland

Great ideas
Great ideas for using the @ your library logo
Ways to use the @ your library brand
Steps to create a successful program

And check out the NSW and Queensland websites for great ideas for activities!