The Australian Library and Information Association (ALIA) will be running the Truth, Integrity, Knowledge (TIK) campaign throughout 2019 on the FAIR platform. The campaign will focus on why librarianship is one of the most trusted professions in Australia and how people working in libraries (whether LIS qualified or from another discipline) promote the free flow of information and ideas in the interests of all Australians. It will remind people that, in a society driven by fake news and the 24-hour media cycle, they can rely on libraries for quality information.
Details of the will be revealed over the coming weeks in the lead up to the 28 November release of the campaign poster. Through 2019 guest bloggers from the library and information profession will write articles for the campaign highlighting how and why TIK is important to library and information professionals holding the integrity to provide truthful knowledge to users.
We also encourage you to share your thoughts and opinions on the matter and encourage you to talk about the campaign on social media using #ALIATIK and you can always email any thoughts you have to us via (firstname.lastname@example.org). You can see more information about the TIK campaign on the FAIR website.